GM Press Releases:
02-19-2008: Chevrolet Showcases the all new 2008 Malibu at the 20th Anniversary Celebration of Univision's Premio Lo Nuestro
Chevrolet's first year as Exclusive Automotive Sponsor
MIAMI - Chevrolet today announced its exclusive automotive sponsorship of this year's 20th anniversary celebration of Premio Lo Nuestro a la Música Latina (Lo Nuestro Latin Music Awards) on February 21, 2008. For over eight years, Chevrolet and Univision Network's Premio lo Nuestro have celebrated Latin music, bringing the hottest talent to people's homes.
As part of this year's 20th anniversary celebration, Chevrolet has joined forces with Univision to showcase the all-new Chevy Malibu by integrating the Malibu into the broadcast of this premiere awards show. Malibu will provide millions of viewers with exclusive "back stage" access throughout the broadcast. In addition, as part of their official automotive sponsorship of Premio Lo Nuestro, Chevrolet will play a key role in recognizing a singular achievement by one of the evening's special performers and will also make sure all of the evening's celebrities and VIP's arrive in style to the Red Carpet in a fleet comprised of Tahoes, Suburbans, and a Corvette.
Celebrating this star-studded event, Chevy will also bring two of its most famous "stars". The acclaimed Chevy Malibu, recently named "2008 North American Car of the Year "at the North American International Auto Show, will be on display along with the star from this past summer's action movie hit "Transformers," the beautiful Camaro "Bumblebee".
"Music and entertainment are a strong part of Chevy's tradition, and we are thrilled to be a part of this great celebration that pays tribute to Latino talent," said Ed Peper, Chevrolet General Manager. "Chevy is committed to bringing the music to the fans, and having Latin music fans interact with our vehicles is invaluable."
Chevrolet is one of America's best-known and best-selling automotive brands. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $83,175. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles. For more information on Chevrolet please visit www.chevy.com.