GM Press Releases:
04-24-2006: Chevrolet Announces Search for Most Dependable, Longest-Lasting Silverado Trucks
DETROIT - The Chevrolet Division of General Motors today announced a nationwide search for the most dependable, longest lasting Chevrolet Silverado trucks on the road. Chevrolet is looking for personally owned Silverado trucks with 200,000 miles or more to join the Silverado 200,000 Mile Club. This outreach celebrates Silverado’s legacy of quality and endurance and hopes to capture stories that show the integral role these trucks have played in American life – from our farms to our factories, from our countryside to our cities.
Ed Peper, Chevrolet General Manager said, “Chevy Silverado owners have a strong bond with their trucks and are among the most loyal in the industry. We know they have stories to share about how a Silverado helped save the family farm, served as an impromptu delivery room or in some other way acted as a trusted partner. We know our customers love their trucks and we want to hear their stories.”
Helping with this quest are husband/wife journalists from the Trans-Americas Journey, Karen Catchpole and Eric Mohl. They are heading out this week for a year-long drive in their 2006 Chevy Silverado to reconnect with America. As they chronicle their adventures, they will also be searching the country to find the longest-lasting Chevy Silverados and their owners. Catchpole and Mohl commented, “We consider the Silverado to be our third Trans-Americas team member – both home and workhorse for the adventure ahead.” During their trip, they will include a travel journal and extensive photo gallery on their web site ( www.trans-americas.com ).
The Chevrolet Silverado is GM’s top selling vehicle and has earned its reputation for top-notch performance, dependability and quality. Chevy pick-up trucks were first built in 1918 and there are still millions on the road. Chevrolet is looking for personally owned, full size Chevy pickup trucks with 200,000 miles or more to join the Silverado 200,000 Mile Club at www.chevy.com/200k (You may also call 1-800-950-CHEV).
Chevrolet will acknowledge the top trucks and their owners at a major event at the Texas State Fair in Dallas, Texas, that begins on September 29 th, 2006, where Chevrolet will unveil the ALL NEW, 2007 Chevrolet Silverado.